The Heineken Experience

The Heineken Experience, located in the heart of Amsterdam, is a haven every beer lover should visit! The former Heineken brewery – where the magic has been happening for over 100 years – has been transformed into a thrilling interactive display showcasing the fascinating world of Heineken. It is an extremely enjoyable attraction, especially for Heineken fans.

This is not the Heineken Museum, this is the Heineken Experience! Why? Because four levels of interactive experiences in the former brewery will plunge you chin deep into the captivating world of Heineken! Come and see for yourself, sample the beer and share the magic.

Discover the world of Heineken® through an interactive self-guided journey in the former Heineken® brewery.
Self-guided tour of approximately 1.5 hours
Download our free Heineken Experience app or rent a tablet
Audio tour available in 9 different languages: English, Chinese, Dutch, French, German, Italian, Portuguese, Russian, Spanish
Tickets for Heineken Experience
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from €23